About Us

Guiding The Way Forward

Our story began in 1995 with a single avalanche probe, built for guides who needed gear they could count on without a second thought. That deep-rooted need for trust in the mountains is still at the heart of everything we do.

In 2024, we started an exciting new chapter in the G3 story. G3 is now part of the Canadawide Sports family, a leading Canadian employee-owned company that shares our passion for wild places. While our main office has moved to Ontario, we’re keeping our boots on the ground in the Coast Mountains with an outpost in Whistler, BC. This new partnership gives us the ability to double down on our mission: to be the most trusted companion in the backcountry.

Sharpening Our Focus

To us, trust means reliability and simplicity. That’s why we’re pouring all our energy into the four essential tools that make every tour possible:

Skins, Bindings, Poles, and Ski Straps. By focusing on these core categories, we can go deeper—refining every detail to create gear that’s more intuitive, more durable, and performs exactly how you expect it to, every time. No distractions, no compromises—just the essentials, done right.

Built for the Backcountry Community

Our commitment has always been to the backcountry community—the shops, guides, skiers, and splitboarders who make up our crew. We’re here to build gear that makes your experience in the mountains smoother and more enjoyable. We’re carrying forward our legacy of high-level industrial design and precision engineering, and we're deepening our commitment to sustainability through more repairable and circular product designs.

Whether you're breaking trail on a pre-dawn patrol or transitioning on a windswept ridge, you can be confident in the gear you’re carrying.

Thanks for being part of our community. We’ve always got your back.